"I joke with my husband that I will have felt successful in this business, if (and hopefully when) in 30 years I spy some baby out in the world wearing 30-year-old Misha & Puff—handed down from their own parents who wore it as a baby."

— Anna Wallack, Founder & Creative Director

Made to Last a Lifetime

Our goal is to create gorgeous, DURABLE garments. Anna, our founder, is famous for saying she's not a fan of making clothes that are too precious. Kids should feel free to skate in their skating pond skirts or sled in their popcorn sweaters while wearing a sledding scarf, mittens, and hat. That's the point! We don't think "wearing" clothes and "treasuring" them have to be mutually exclusive terms.

That said, we can only do so much, right? How customers care for our clothes will absolutely affect their longevity. So, yes: we've done our best to make stuff that will last a lifetime. All we ask is that you give each piece a little TLC along the way. To that end, you can find instructions below for washing and storing our garments.

How to Wash Our Garments

For a product to truly be "sustainable," it should be made to last. With a little TLC from you, our garments can truly last a lifetime—and beyond.

As a rule of thumb, hand washing our garments in lukewarm water will lengthen their life. But we're realists and understand that handwashing isn't always convenient. Good news: Many of our garments are machine-washable depending on the fibers.

Below, we provide hand washing, machine washing, and drying instructions. As always, if you have questions, just ask!

Merino Wool

Did you know that wool is naturally antibacterial? It's true. And one of the many benefits is that you don't need to wash it as often. (Yes, we heard that happy sigh!) Even better: Our merino wool is machine washable. It won't shrink or felt, either. (Another happy sigh. We get it.)

Note: There IS one exception. Some of our garments contain high saturated and high contrast colors (for example, bright red with white). Because of this, color bleeding is unavoidable. We recommend spot cleaning or dry cleaning for these garments. We've noted these items on their product pages. But if you're not sure, contact us. We're always happy to help.

How to hand wash our merino wool garments:


Fill a sink with lukewarm water (too hot or too cold shocks the fibers). Wash like colors together.


Use a gentle wool detergent. You don't need much! (Less than a thimble full.) Two of our favorites: Eucalin and the Laundress Wool & Cashmere.


Agitate slightly, soak for a bit, and rinse with clean lukewarm water.


Squish out excess water – DON’T TWIST OR WRING OUT! When knits are wet, they are susceptible to stretching. (So if you ever want to stretch a piece to make it bigger, always do it while the garment is wet.)


Lay flat on a towel and reshape. Roll up in the towel and squeeze out extra water. Reshape again and leave to dry flat on a fresh towel. If you can, place outside but not in direct sunlight.

How to machine wash our merino wool garments:

  • Wash in COLD water only. (Cold tap water is fine.) This helps with color fastness.
  • Always use the delicate cycle.
  • Choose a gentle detergent made for wool. Two of our favorites: Eucalin and the Laundress Wool & Cashmere.
  • Never put our wool garments in the dryer.
  • Never hang dry our garments.
  • Lay the garment flat on a towel, reshape the garment, and let it dry naturally.
  • Dry it outside whenever possible but avoid direct sunlight.

Pima Cotton

Pima cotton is machine washable. Please check labels carefully for detailed washing and drying instructions. And you can also follow the instructions above for hand washing and machine washing.

For some pima garments, we've used natural plant-based dyes. They are earth-friendly, but we've found that they can be delicate and less color fast. So some fading may occur in prolonged sunlight or from over washing. Again, always read the label.

How to Store Our Garments

In addition to proper laundering, proper storage can also extend the life of our garments.

How to store our woolen garments:

  • Always wash your woolen garments before storing them for long periods. Why? Moths love dirty wool!
  • While most of our collection is machine washable, we do recommend giving your garments a good hand wash before storing them for the season. This gives you an opportunity to examine the knits and reshape and stretch as needed.
  • Store your garments (make sure they are COMPLETELY dry) in an airtight container. Moths love cool dark corners, like the ones in the back of your drawers or closet.
  • Cedar and lavender act as natural moth repellents. So storing woolen garments in a cedar chest is always a great strategy. Or you can add a lovely lavender sachet to your airtight container.
Questions? We love hearing from you. Ask away!