Why We're Passionate About Fair Trade
"I wanted to make things that I felt really good about, using materials that are all natural, fair trade. There's so many hands that go into making our things. I really want it to be a thing that lifts everybody up and then also doesn't leave the earth in a worse place." — Anna Wallack, Founder & Creative Director
What exactly is Fair Trade?
Fair Trade is a global movement that encourages companies to embrace responsible approaches to making and selling products, particularly in developing countries. For example, paying fair wages, using sustainable resources, and supporting local communities where factories are based. (This isn't an exhaustive list, either.)
Fair Trade also encourages consumers to make better choices about who they buy their products from. Because after all, what we buy and use in our daily lives not only affects ourselves and our families. These decisions also impact other people, animals, communities, and our planet.
Fair Trade isn't simply a philosophy. It's a way of life—and a lifelong pursuit.
For companies, this means actively monitoring its Fair Trade practices, learning from mistakes, and listening—really listening—to its workers, vendors, partners, and customers as well as best practices from recognized Fair Trade organizations.
Consumers also need to remain vigilant. Looking for words like "Fair Trade" and "sustainability" on labels isn't enough. As consumers, we need to dig deeper and go beyond the marketing copy. We need to ask tough questions and hold companies—and ourselves—accountable.
No, it's not always easy. But it is important.
What Fair Trade means to us at Misha & Puff.
To us, Fair Trade isn't merely a better way to do business. It's the only way to do business.
One of the questions we often get asked is this: Does Misha & Puff work with Fair Trade Certified vendors?
To us, it’s critical that we work with artisan partners who always put people and the planet first. Several of our vendors are Fair Trade certified.
For example, our wool yarn partner is Fair Trade certified. Our knitting partner in Arequipa is Fair Trade certified. And our organic pima cotton farmer is not only Fair Trade certified, but also GOTS certified. Other partners are actively pursuing certification. As you can imagine, it’s a lengthy process.